I’m Kim Søyland – entrepreneur and CEO of Søyland & Co – a company that builds, develops and invests in businesses within hospitality, media and technology.
For over 20 years, I’ve been building and scaling companies – often as an active owner, always as a hands-on builder. That journey has shaped how I now support our portfolio companies together with my team at Søyland & Co.
We build value over time – not as passive investors, but as partners and co-builders.
The goal is always the same:
To build companies that grow – and last.
+16
Companies
+40
Years of
Experience
+250
Employees
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Strategy
We invest in companies we understand – and in people we believe in.
The goal is simple: take what’s already working, and build something even stronger on top of it.
When we go in, we go all-in. We prefer majority ownership and work closely with the team to streamline, structure and scale – without losing what makes the company unique.
This isn’t about turning everything upside down. It’s about doubling down on what works – and cutting what holds you back. Together, we build forward with clear direction, operational muscle and a focus on long-term value.
WHO WE SEEK
FOUNDER LED
GROWTH
POSITIVE CASH
FLOW
+10 MNOK ANNUAL REVENUE
WHAT YOU GET
3 X COMPANY VALUE IN 3 YEARS
INCREASED MONTHLY
CASH FLOW
DEDICATED MANAGEMENT
TEAM TO DRIVE GROWTH
TRANSITION FROM A "PROFITABLE COMPANY" TO A "VALUABLE, SELLABLE COMPANY"
HOW WE DO IT
Focus on what actually works
Together, we identify the 3–5 key initiatives that truly move the needle, and eliminate everything that distracts. The goal? 3x in 3 years.
WHAT
Get the right people in – fast
We help you build a team that gets it. Talents in key roles who drive growth, not slow it down.
WHO
Operational support, structure and method
We work closely with leadership to set direction and implement our scaling framework — tailored to the reality of your business.
HOW
Portfolio
People
We don’t invest in everything. We invest where we see real potential – and where we know we can make a difference. Søyland & Co builds, buys and develops companies within hospitality, media and tech. Industries we know from the inside, and where we understand what it takes to win.
We prefer to take a larger ownership stake and work closely with the teams, not just as investors, but as active partners. Together, we streamline structure, strengthen operations and build brands with a solid foundation. This isn’t a volume game. We choose a few companies — and go all-in. Value is created through closeness, ownership and focus.
For us, it’s not about hype or quick exits.
It’s about building something real — that lasts.
Our Values
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DESIRE FOR GREATNESS
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ABSOLUTE CANDOR
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IRREPROACHABLE CHARACTER